Tony Fassi

(512) 826-3428

Email me



14090 Southwest Freeway

Suite 300

Sugar Land, TX, 77478

United States


Traverse Systems is an interdisciplinary team of supply chain professionals. Our platform drives a unified understanding of your entire supply chain. For 18 years, we have served some of the world’s most respected brands including CVS, Burlington Stores, PepBoys, Tractor Supply, Kohl’s and more.

In an era when competition is fierce, mistakes and miscommunication are acute sources of risk. Meanwhile, supply chains are more dynamic than ever. Markets and consumer expectations are changing rapidly, and old operational models are breaking under the pressure. Our job is to mitigate those risks with technology and expertise that optimizes performance and execution. We get business partners to peak performance and keep them there.

Our platform aggregates data from disparate systems and provides a holistic understanding of your operations so that nothing is left to chance.

Traverse Systems is proudly based in Sugar Land, Texas. To learn more, please visit:


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Supply Chain Digest

Supply Chain Comment: Information Has a Shelf Life, Too

Richard Wilhjelm – November 8th, 2018

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Supply Chain Digest

Supply Chain: Cost Center or Margin Contributor?

Richard Wilhjelm – September 13th, 2018


Gregholder 2018

Greg Holder

CEO and Co-Founder 

An Industrial Engineer by trade, Greg Holder believes that engineering standards and procedures are the foundation of any supply chain operation.

Greg managed supply chain operations and ran distribution centers at major retail brands including Dillards and Stage Stores before co-founding Traverse Systems. Over the last two decades Greg has designed and developed leading software solutions that optimize supply chain performance across a growing number of verticals.

A problem solver at heart and self-diagnosed workaholic, Greg enjoys watching Oklahoma football and Kansas basketball with his best friend and wife of more than 20 years.


David Watts

CFO and Co-Founder

David Watts believes that common sense is the main driver of any successful business.

Like his co-founder, Greg Holder, David is also an industrial engineer by trade. He has spent the last 30 years developing solutions and solving business problems for the retail and legal industries by bringing together people with technologies.

Prior to co-founding Traverse Systems, David served as Vice President of Service Operations at Stage Stores Inc. and as Industrial Engineering Director at Dillard’s Inc.

David spends most of his time outside of work with his wife and two children. When he can manage it, he carves out time to cheer on his Texas Aggies and to get in a round (or two) of golf.


Richard Wilhjelm

VP Sales and Business Development

Richard Wilhjelm currently serves as VP, Sales & Business Marketing for Traverse Systems, a platform for automating bidirectional visibility in enterprise supply chains. He is responsible for strengthening executive-level relationships with customers and key prospects. Richard has over 25 years of sales and marketing experience in the supply chain software industry. 

He currently resides in Weston, Florida with his wife and three daughters. Richard is an avid (but struggling) golfer and enjoys camping, kayaking, and hiking with his family.