Tony Fassi

(512) 826-3428

Email me



14090 Southwest Freeway

Suite 300

Sugar Land, TX, 77478

United States of America


Traverse Systems is an interdisciplinary team of supply chain professionals. Traverse Systems was founded by former retail practitioners who understand the unique challenges of the supply chain industry. Since 2000, we have served some of the world’s most respected brands including CVS, Burlington Stores, Michaels, Tractor Supply, Kohl’s, and more. Our solutions aggregate data from disparate systems and provide a holistic understanding of your operations so that nothing is left to chance.

By helping customers optimize their business partner relationships and drive a unified view of their supply chain, the Traverse suite of solutions offer a higher level of supply chain performance. Our suite of solutions includes the Traverse Platform (track, measure, and report vendor performance), Rivet (Business process management solution), and Vision (Supply Chain Visibility).


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A New Approach to Supplier Onboarding

October 7th, 2020

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Supply Chain Digest

From Spreadsheets to AI: Bridging the Supply Chain Solutions Gap

Greg Holder – February 28th, 2019

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Supply Chain Digest

Supply Chain Comment: Information Has a Shelf Life, Too

Richard Wilhjelm – November 8th, 2018

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Supply Chain Digest

Supply Chain: Cost Center or Margin Contributor?

Richard Wilhjelm – September 13th, 2018

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Is Decision-making Overrated?

August 8th, 2017


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Greg Holder

CEO and Co-Founder 

An Industrial Engineer by trade, Greg Holder believes that engineering standards and procedures are the foundation of any supply chain operation.

Greg managed supply chain operations and ran distribution centers at major retail brands including Dillards and Stage Stores before co-founding Traverse Systems. Over the last two decades, Greg has designed and developed leading software solutions that optimize supply chain performance across a growing number of verticals.

A problem solver at heart and self-diagnosed workaholic, Greg enjoys watching Oklahoma football and Kansas basketball with his best friend and wife of more than 20 years.


David Watts

CFO and Co-Founder

David Watts believes that common sense is the main driver of any successful business.

Like his co-founder, Greg Holder, David is also an industrial engineer by trade. He has spent the last 30 years developing solutions and solving business problems for the retail and legal industries by bringing together people with technologies.

Prior to co-founding Traverse Systems, David served as Vice President of Service Operations at Stage Stores Inc. and as Industrial Engineering Director at Dillard’s Inc.

David spends most of his time outside of work with his wife and two children. When he can manage it, he carves out time to cheer on his Texas Aggies and to get in a round (or two) of golf.


Richard Wilhjelm

VP, Sales and Marketing

Richard Wilhjelm currently serves as VP, Sales & Business Marketing for Traverse Systems, a platform for automating bidirectional visibility in enterprise supply chains. He is responsible for strengthening executive-level relationships with customers and key prospects. Richard has over 25 years of sales and marketing experience in the supply chain software industry. 

He currently resides in Weston, Florida with his wife and three daughters. Richard is an avid (but struggling) golfer and enjoys camping, kayaking, and hiking with his family.

Steve askew

Steve Askew

VP of Accounts

An Industrial Engineer by education and craft, Steve believes that success in life and business boils down to a simple, oft-cited tenet: do what’s right and do it well.

Steve began his career in retail logistics as a distribution center engineer at Dillard’s, Inc. He then moved into business process consulting and project management at Sabre Holdings until finally returning to the retail world as implementation and account manager for Traverse Systems, where he has worked for over 17 years. Steve has used his project management acumen to streamline implementation schedules and to make the implementation process more repeatable and consistent.

When not working, Steve likes to spend time with his wife of over 24 years, their 3 children, and doing anything and everything outdoors.